I’ve always loved manifestos. Even attempted to write a personal manifesto a few times. And I’ve always loved notebooks. So I couldn’t be more excited…
Michael Wolff, co-founder of Wolff Olins, one of the agencies I admire for their passion, philosophy and work, talks about creativity muscles: the muscles of curiosity, appreciation…
I stumbled upon this great example by Forsman & Bodenfors for Gothenburg tramway on how better marketing trumps louder advertising. It is a great example…
Tricia Wang is a cultural sociologist whose work focuses on how people use digital tools in their daily lives. In this talk she elaborates on…
As someone who works in marketing, I know there’s nothing more valuable than a good insight into people, their behavior and their lives. As a…
I stumbled upon a great video about Coca-Cola’s approach to liquid and linked content with information on planning, types of content, budgets and flexibility, collaboration…
One of the most frustrating experiences I’ve had is my failures to explain to my parents what I, as a strategist, do for a living….
The concept of money has evolved quite a bit during human history: from barter to coins to paper to cell phones. And I am fascinated…
Don’t get me wrong, this is not an ode to praise the awesomeness that is the industry previously known as advertising. It’s is a brief…